Insights · Validated

Travel trends for tourism businesses in 2026

Data-backed travel trends for hotels, agencies and destinations. Validate demand, plan services and stay ahead in 2026.

See all travel trends 2026, ranked by growth

Sport & endurance travel

Trips organised around a race, a route or a wave: the calendar defines the destination.

growing

Running Tourism

Trips organized around a marathon, half or destination race.

Trail Running Tourism

Point-to-point runs through mountains, deserts and forests.

Cycling Tourism

Road, gravel and e-bike itineraries as the core of the trip.

Surf Tourism

Trips built around swell windows and consistent breaks.

Adventure Travel

Multi-activity itineraries with a physical challenge core.

Motorcycle Tourism

Multi-day rides on curated road loops.

Golf Tourism

Multi-course itineraries as the trip's centerpiece.

Equestrian Tourism

Multi-day riding holidays and ranch stays.

+11%YoY growth

Avg ticket

$4,100

Nature, sky & regeneration

Demand driven by dark skies, biodiversity and low-impact stays.

emerging

Astrotourism

Chasing dark skies, eclipses and northern lights.

Birdwatching

Life-list trips for serious birders.

Glamping

Design-forward outdoor stays without the setup.

Regenerative Tourism

Trips that leave a place measurably better.

Digital Detox Travel

Trips designed around unplugging from screens and reconnecting with the real world.

Photography Travel

Guided trips built around a photographer's brief.

Nature Tourism

Parks, reserves and wilderness as the reason to go.

Camping

Tent, van and RV stays under an operator or self-organized.

Coolcation

Summer trips north to escape heat waves.

Climate-Adaptive Travel

Itineraries rerouted around heat, smoke and storms.

+41%YoY growth

Avg ticket

$2,700

Wellness, health & slowness

Travel as preventive health, recovery or deliberate deceleration.

mature

Wellness Retreats

Trips designed around rest, movement and nervous-system repair.

Longevity Travel

Diagnostic + protocol stays focused on healthspan.

Medical Tourism

Trips built around a treatment, procedure or clinic stay.

Slow Travel

Fewer places, longer stays, deeper local rhythm.

Luxury Simplicity

Quiet luxury — space, silence, tactile materials.

+24%YoY growth

Avg ticket

$6,200

Work, mobility & long stays

Blurred lines between office and destination: longer stays, different metrics.

growing

Digital Nomads

Remote workers relocating in monthly rhythms.

Extended Remote Stays

Two-week workations that replace a normal PTO week.

Bleisure

Business trips extended by 2–4 personal days.

Creator-Economy Travel

Trips designed to be documented and monetized.

+31%YoY growth

Avg ticket

$2,800

Culture, food & wine

The reason to travel is on the table, in the cellar or along the route.

mature

Food Tourism

Where you eat is why you go.

Wine Tourism

Vineyard itineraries beyond the tasting room.

Religious Tourism

Pilgrimage routes and sacred-site itineraries.

Cultural Immersion

Language, craft and daily-life stays with locals.

Educational Tourism

Language schools, campus tours and study-abroad stays.

Volunteer Tourism

Trips built around a hosted service project.

+6%YoY growth

Avg ticket

$2,100

Who travels: access & company

Segments defined by the traveller, not the activity: accessibility, pets, women, solo.

emerging

Accessible Travel

Trips designed with mobility, sensory and cognitive access.

Pet Travel

Trips where the dog is a full member of the party.

Women-Only Travel

Small-group trips designed by and for women.

Solo Travel

One traveler, no compromise itinerary.

Family Travel

Multi-room bookings with kids-first amenities.

Multigenerational

Three-generation trips under one booking.

Neurodiversity-Friendly

Low-stimulation stays for autistic and ADHD travelers.

+44%YoY growth

Avg ticket

$2,100

Water, coast & cruising

Demand organised around the sea, the reef or the river: licences, seasons and boats set the calendar.

mature

Scuba Diving

Trips organized around a dive site or liveaboard.

Sport Fishing

Fly and blue-water fishing lodges as the destination.

Cruises (Small-Ship & Expedition)

Expedition and river cruising, not the mega-ship era.

+22%YoY growth

Avg ticket

$9,800

More insights coming

New validated trends land here soon.

While we validate the next batch, explore emerging behaviors in Signals — or contribute to our open surveys.

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