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Trail runners in the mountains
Chicago Marathon
Valencia Marathon
Paris Marathon
Chicago Marathon medal
Runners in a pack
Patagonian International Marathon

Validated trends

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growing

Running Tourism

Trips organized around a marathon, half or destination race.

+18%YoY growth
Avg ticket
$1,850
emerging

Trail Running Tourism

Point-to-point runs through mountains, deserts and forests.

+34%YoY growth
Avg ticket
$2,100
mature

Cycling Tourism

Road, gravel and e-bike itineraries as the core of the trip.

+12%YoY growth
Avg ticket
$2,600
growing

Digital Detox Travel

Trips designed around unplugging from screens and reconnecting with the real world.

+9%YoY growth
Avg ticket
$2,400
growing

Pet Travel

Trips where the dog is a full member of the party.

+27%YoY growth
Avg ticket
$1,200
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Reports & analysis

Insights
Trail runner near the Aconcagua
Featured report

Economic impact of trail running and sports tourism

12 min read · Updated today

From the ultra boom to UTMB Chamonix and the Latin American circuit: how trail is reshaping tourism maps, activating shoulder seasons and pushing per-runner spend.

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